Where Strategy Meets Energetic Mastery  

Energetic Advisory & Academy for Visionary Leaders Ready to Scale with Purpose, Lead with Clarity, and Build a Lasting Legacy.

Access the Human Operating System

Energetics are already running the show. — Learn how to Optimize Business with conscious and intentional Energetics.

Guiding leaders beyond conventional strategy into energetic mastery—teaching them to work with the hidden forces shaping their results. 

Become aware of the hidden forces of creation driving everything, and optimize the Human Operating System to unlock MORE in business and all domains of life.  

Behind Every Outcome… There’s an Energetic Blueprint

 

We work at the level of the Human Operating System—the energetic, emotional, and behavioral architecture that governs how you think, lead, decide, and scale.

This is where we shift subconscious patterns, align your business to your soul's purpose, and activate a new way of creating. 

Start Your Evolution →

Welcome to Optimize Business—Energetic Leadership Starts Here

We help visionary entrepreneurs and executives align energy with strategy to scale with clarity, integrity, and impact.

Choose Your Pathway...

Hi, I’m Kristi Muller.

Strategic Advisor. Talent Optimizer. Human Systems Pracitioner.

I’m the founder of Optimize Business—a next-generation academy where strategy meets energetic mastery.

After decades advising CEOs and building my own company, I realized that traditional strategies alone weren’t enough. The leaders who thrived—truly thrived—were unconsciously tapping into what I now know to be the hidden forces of creation.

Many of them, meeting goal after goal, were still dissatisfied and feeling a call to more. 

I was also experiencing a calling to more that had become too painful to ignore.  

This led me to study the hidden architecture of human behavior—mastering psychometrics, behavioral psychology, and the frontier of energetics. I train with some of the most advanced teachers in energy systems to understand how real transformation happens.  

Optimize Business was born from that journey—to decode and teach the frameworks that support visionary entrepreneurs, executives, and changemakers. This isn’t just mindset work. It’s a new operating system for those ready to lead in a new world.

I also serve as an Energetic Advisory Partner to visionary leaders who are recalibrating their leadership identity, aligning with higher purpose, and initiating the next evolution of their service. The work integrates executive experience with deep energetic mastery, helping leaders move beyond logic into aligned, amplified success.

 

Get Started

Who We Work With

We support visionary leaders and values-driven businesses scaling with clarity, alignment, and impact

✔️
Entrepreneurs & Founders in Growth Mode
You’re scaling fast—and strategy alone isn’t enough. We help you align your energy, leadership, and systems for sustainable success.
✔️
Executive Leaders & Conscious CEOs
You’re navigating complexity—visibility, team dynamics, stagnation, expansion, integration of acquisitions. We help you see what's really going on to recalibrate with precision.  
✔️
Purpose-Led Companies & Advisory Teams
Whether you’re running a mission-driven business or advising one, we support alignment at every level—strategy, structure, and soul.
Learn How It Works →

The Next Step: Step Into Aligned Leadership

You’re already feeling the shift. Now it’s time to lead from it. 

Whether you’re ready to join the Academy or explore a private advisory partnership, we’re here to support your next evolution.